Experience a New iPhone/Computer Precision Color Coordinating System. This free, easy-to-use application delivers each color's scientifically proven impact, starting with a photo. Better position your brand, product, showroom, or décor design with scientifically valid color attributes displayed in a state-of-the-art download. Precision printed handouts are also available. Speaker: Dewey Sadka

It’s no secret—color speaks without words. Research even indicates that the more vibrant the hue, the greater the impact. Harnessing this powerful, subjective force into a palette is now only a click away! Yes, you can objectively select a color hue to market your business or elicit a controlled response.

For example, is the color Red or Red-Orange? Interestingly, one hue away usually conveys a contrasting message.

Omigosh! What a difference! Then again you might ask, “Is this gushing nonsense? Who says so?” This revolutionary research is part of a scientifically proven color correlations article based on the Dewey Color System.  It was published in the North American Journal of Psychology (Dec. 2008) by Dr. Rense Lange.

Feeling each hue’s message can also be witnessed by ongoing, culturally-accepted, color meaning choices. For example:

THE COLOR OF LOVE: RUBY = RED-ORANGE + BLACK

Imagine if you gave RED gifts on Valentine’s Day, “Do it my way!” instead of the RED-ORANGE cooperative approach, “It’s all about what you want dear!”

Seminar Will Provide

• »FULL-SPECTRUM HANDOUTS THAT FEATURE COLOR LANGUAGE: No longer will you risk the possibility of your message saying one thing and your color choices another!


• »iPHONE APPLICATION: A must see, even if you don’t have an iPhone! Identifies HUE + interprets IMPACT + COORDINATES 5,000 colors.
  Neenah Paper App Download: Example-click on, “HOME-LIKE FEELING.” and instantly displayed will be both Red and Red-Orange. Or take a photo of a Red/Red Orange object. Then, select one main color—like RED-ORANGE and learn about its impact.
  All color palettes are precision, tone-on-tone shade coordinates—except blends—which join in unison neutral and bold color palettes from the same hue. Coordinating colors can solve design dilemmas turning “ugly” into desirable.


• »SUBDUE: Object becomes color-muted; smaller, less bold—TEAL shades.


• »POP: Distinctive lines; the shape pops—GREEN/BLUE shades.


• »CLASSIC: Achieve traditional, old-world charm—INDIGO/LIME GREEN shades.


• »BLEND: Blur lines; eliminate choppy—neutral/bold RED ORANGE shades.

References: Tasha Robinson, AmericasMart

Visit WeMakeColorEasy.com and listen to our classroom podcast.