Do you have a color question for Dewey?
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Q. Dewey, why'd
you create the system?
A. Working in the staffing services
business for over 25 years, I learned how thousands
of people reacted during periods of crisis. After
many years of observing others, I found that often
I could predict people’s actions and the eventual
outcome of particular situations. This inspired me
to look for patterns of human behavior that would
tend to repeat themselves. My goal was to gain a more
objective view of the needs of others and myself.
Since I believe that success occurs when people do
what they enjoy, I began searching for a simple key
to better understand the desires, concerns, different
perspectives, and passions of those individuals who
would determine my future.
My experiences with traditional personality evaluations
such as the well-known Myers Briggs testing tool were
that they only scratched the surface of understanding
an individual. I knew that if I could invent an evaluation
that revealed the motivating factors of each person,
productivity, sales, and employee morale would surely
soar.
Q. What if I'm
color-blind?
A. The system is still functional.
It will just take you longer to make your choices.
So, take your time. Generally, you will dislike the
colors you cannot see. You will have an emotional
need to learn and express what these color areas represent.
Q. What if I
like all the colors?
A. If you are someone that loves color,
selecting a preferred color can be difficult. Artists,
designers, and those who work with color everyday
can even pick their least favorite colors. If you
are someone that has everyday contact with color,
you might have to go back and pick again. The second
time, eliminate your thoughts about how you use color—make
it all about you.
Q. What if I
can't choose between two colors?
A. Go ahead. Dig deep and pick one.
Later, read the meaning of both colors. One color
probably represents who you are and the other one
is probably who you feel you need to be. Are you going
through a transitional period?
Q. Can I make a mistake?
A. It’s unlikely that you’ll choose
a color that’s not meant for you. How can you not
choose what you already instinctively know? However,
if the personality descriptions based on the colors
you initially chose seem to be off the mark, read
about the other colors, and see which apply the most
to you. Then, choose your colors again. Could it be
that you are avoiding your basic self?
If you have a strong reaction to the color description,
good or bad, you’ve probably picked the right color.
You’ll tend to feel indifference when reading about
your incorrect colors. If you’re someone who works
with colors a lot, such as a painter or graphic designer,
it can be especially difficult to make your selection.
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If you feel that you are not that way any more, your colors
might be showing your core personality responses, not your
actions. Training and experience have taught you lessons
that allow you to change the way you act. Get upset, though,
and you’ll need to struggle to keep this core part of yourself
from taking over.
Q. Will my colors
change?
A. You bet! When your life changes, so
can your colors. Leaving home, getting married, having
children, losing someone close to you—all of these events
can change your color preferences. For the most part,
however, your colors change in varying degrees and not
as dramatically as you might think. Read below about color
changes by category.
Primary favorite colors change when you’re
questioning your life goals. This change can make you
highly uncomfortable with your future. If your least favorite
primary color changes, you’re probably in a highly reactive
period of your life. So, don’t make any rash decisions.
Secondary favorite colors change when
you’re going through a tough relationship period or stretching
yourself to connect to others in new ways. If your least
favorite secondary color changes abruptly, you have learned
a great, hard lesson from one of your relationships.
Achromatic favorite colors change when
you’re questioning the very core of your existence—feeling
indecisive as if you’re on shaky ground. A change in your
least favorite achromatic color shows you are reevaluating
your entire perspective on life. These changes are temporary.
They give you the ability to gather more information,
but make the tough decisions more difficult.
Intermediate colors change more than
any of the other colors. When your goals change, they
often change, too. Get really mad or really happy and
you’ll see an immediate change in your intermediate color
preferences. For the most part, however, your favorite
and least favorite intermediate colors remain constant.
Q. Dewey, what are
your hopes for the future?
A. I’ve spent twenty-eight years developing
and refining this system. My greatest wish is that this
proven method of using color will be used in addition
to language-based tests, to map a more in-depth perspective
of your inner self.
In 2005, this system will be made available for children
over four years old. Parents will be able to select toys,
for example, that furthers their child’s occupational
interests or know how to best give support when confronted
with a crisis.
Our clinical trauma testing division, sample not yet large
enough to publish, identifies emotional, sexual, and physical
abuse, as well as overeating, obsessive compulsive disorder,
and much more.
The Dewey Color System works for all languages without
bias, or interference of language. It is, therefore, my
ultimate dream that every language and every nation, one
day, will unite as one, using this innovative way to better
understand our common humanity.
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