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Since the beginning of civilization,
we human beings have labored to discover the hidden
motivations behind our actions. This effort has
led to an abundance of systems that hold one thing
in common: the endeavor to categorize and uncover
our real selves.
Early attempts to create a system of self-discovery
led the curious to focus on external influences
such as the stars, fate, or the elements. This gave
rise to numerous systems that are still popular
today.
Modern times, however, found investigators looking
at the individual and free will. Gradually, empirical
observation replaced even the most detailed systems
of folklore and witchcraft, and in turn paved the
way for psychology and the analysis of human behavior.
However, one thing has stymied all of these systems
and those who administer them—the imprecision of
language. Why? Simple. What happens, for example,
if questions aren't asked properly? What if the
people being questioned interpret them differently?
What role does stress, fatigue, environment, prejudice,
bias, and education play in the skewing of test
results? Also, people frequently deceive themselves
and fail to answer questions with complete honesty.
For all these reasons, experts have longed to create
a language-free system to tell us about individual
identity. |
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What's the science
behind using color? Chemistry
and biology use color to diagnose predictable
occurrences. Biologists, for example, can analyze
bacteria’s red color growth to establish patterns
that tend to repeat under certain conditions.
Now the methodology of using color can be used
scientifically to identify patterns in human behavior
as well. |
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How did it all
get started? The Dewey Color System®
was originally based on the concept that color
can be used to reveal the core of an individual’s
personality. Concept-based theories have given
the world its most far-reaching inventions. Hear
are a few: |
• The earth is not the center of the universe.
—COPERNICUS
• Time stands still at the speed of light.
—ALBERT EINSTEIN
• A machine can think. —ALAN
TURING
There are two ways we access knowledge—via concepts
and experimentation. Originally, the Dewey Color
System was a concept. The function of each color
in nature was used to access language. Since
green, for example, only exists where there
is a fertile soil, a person that likes green
is nurturing and supportive.
Truth
is always simple
— Leonardo di Vince
With the help of leading academic scholars,
the concept was evaluated with a rigorous test
of well over 5,000 color profiles that took
eight years to develop. Through extensive testing
we’ve scientifically verified what many of us
already knew existed, the link between color
and emotion.
The Dewey Color System® allows you to learn
about yourself without feeling the pain of personally
invasive questions. Don’t let the fact that
it’s so easy discount the truth of this new
system. Visit deweycolorsystem.com to learn
more about how the system evolved. |
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Simply put, your subconscious
mind is attracted to the colors that
indicate your passionate pursuits and
not attracted to colors that highlight
issues you tend to avoid.
Even though nothing inherently has a
color, its reflection is interpreted
by your brain as a distinguishable quality.
Its vibration creates an unspoken energy.
Yellow, for example, is widely considered
to be irritating. But if you are a person
who prefers yellow, you will find it
inspirational.
In an additional study, it’s now also
proven that each hue in the Dewey Color
System acts independently, from adjoining
hues, to evoke your core motivation.
This hue energy, received through the
pupil of your eye in the form of varying
wavelengths, has a physical quality
that both of you react to as a personal
experience.
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In constructing the
Dewey Color System, we used the spectrum’s
most brilliant colors since studies
have proven the more vibrant the color,
the more distinct the response. This
ensured a more accurate, better able
to measure system.
Color brilliance was achieved by using
pure shades of blue, red, and yellow.
For example, our shade of blue contains
no red or yellow. Methodically other
color blends were calculated to ensure
hue distinction. Black, white, and brown
were also added. This process ensured
distinctive, different responses to
each color vibration in order to capture
your core essence.
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