Since the beginning of civilization, we human
beings have labored to discover the hidden motivations
behind our actions. This effort has led to an abundance
of systems that hold one thing in common: the endeavor
to categorize and uncover our real selves.
Early attempts to create a system of self-discovery led
the curious to focus on external influences such as the
stars, fate, or the elements. This gave rise to numerous
systems that are still popular today.
Modern times, however, found investigators looking at
the individual and free will. Gradually, empirical observation
replaced even the most detailed systems of folklore and
witchcraft, and in turn paved the way for psychology and
the analysis of human behavior.
However, one thing has stymied all of these systems and
those who administer them—the imprecision of language.
Why? Simple. What happens, for example, if questions aren't
asked properly? What if the people being questioned interpret
them differently? What role does stress, fatigue, environment,
prejudice, bias, and education play in the skewing of
test results? Also, people frequently deceive themselves
and fail to answer questions with complete honesty. For
all these reasons, experts have longed to create a language-free
system to tell us about individual identity.
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 How
did it all get started? The Dewey
Color System® was originally based on the concept
that color can be used to reveal the core of an individual’s
personality. Concept-based theories have given the
world its most far-reaching inventions. Hear are a
few:
• The earth is not the center of the universe.
—COPERNICUS
• Time stands still at the speed of light.
—ALBERT EINSTEIN
• A machine can think. —ALAN TURING
There are two ways we access knowledge—via concepts
and experimentation. Originally, the Dewey Color System
was a concept. The function of each color in nature
was used to access language. Since green, for example,
only exists where there is a fertile soil, a person
that likes green is nurturing and supportive.
Truth is
always simple
— Leonardo di Vince
With the help of leading academic scholars, the concept
was evaluated with a rigorous test of well over 5,000
color profiles that took eight years to develop. Through
extensive testing we’ve scientifically verified what
many of us already knew existed, the link between
color and emotion.
The Dewey Color System® allows you to learn about
yourself without feeling the pain of personally invasive
questions. Don’t let the fact that it’s so easy discount
the truth of this new system. Visit deweycolorsystem.com
to learn more about how the system evolved.
Simply put, your subconscious
mind is attracted to the colors that indicate
your passionate pursuits and not attracted to
colors that highlight issues you tend to avoid.
Even though nothing inherently has a color, its
reflection is interpreted by your brain as a distinguishable
quality. Its vibration creates an unspoken energy.
Yellow, for example, is widely considered to be
irritating. But if you are a person who prefers
yellow, you will find it inspirational.
In an additional study, it’s now also proven that
each hue in the Dewey Color System acts independently,
from adjoining hues, to evoke your core motivation.
This hue energy, received through the pupil of
your eye in the form of varying wavelengths, has
a physical quality that both of you react to as
a personal experience.
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In constructing the Dewey Color
System, we used the spectrum’s most brilliant
colors since studies have proven the more vibrant
the color, the more distinct the response. This
ensured a more accurate, better able to measure
system.
Color brilliance was achieved by using pure shades
of blue, red, and yellow. For example, our shade
of blue contains no red or yellow. Methodically
other color blends were calculated to ensure hue
distinction. Black, white, and brown were also
added. This process ensured distinctive, different
responses to each color vibration in order to
capture your core essence.
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What's
the science behind using color? Chemistry
and biology use color to diagnose predictable occurrences.
Biologists, for example, can analyze bacteria’s red
color growth to establish patterns that tend to repeat
under certain conditions. Now the methodology of using
color can be used scientifically to identify patterns
in human behavior as well.
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