Only available as part of Dewey Color Course.Click for more information!
Meet Your New Best Friend. This color designer tool turns the subjective selection of color combinations into a no-mistake, precision choice.
25,000 No-Mistake, Tone-on-Tone Combinations
- Teaches you the 12 color hue families.
- »Know where Red-Orange ends and Orange begins.
- »This is crucial for precision coordinating.
- Identifies within each family White, Brown, and Black Tones.
- »Each Hue family creates color blends.
- »Coordinating Undertones is a unique coordinator benefit.
- Matching/measuring a hue/tone before Coordinating.
- »Is it Palm Green (Lime Green Hue: a Black undertone)?
- »Or Olive Green (Green Hue: a Brown undertone)?
- Color Language Included: Gives a reason to use or not to use each color.

How It Works
- Flip- #1, #2 : COMPLEMENTS and NEUTRAL COMPLEMENTS
- Flip- #3, #4, #5: SPLIT COMPLEMENTS AND NEUTRAL SPLIT COMPLEMENTS
- Flip- #6, #7: TRIADIC COMBINATIONS
- Flip- #8: NEUTRAL COLOR BLENDS
- SUBDUE- Complements
- »Tone down bright colors to enable a bolder palette.
- »Spice them up with lighter and dark shades.
- POP-Split Complements
- »Maintain Traditional look, even with bold colors.
- »Use all three to create design continuity.
- CLASSIC-Triadic
Example of Tone-on-Tone Precision Color Combinations

“I literally have had Graphic Designers embrace the coordinator with tears, especially the color language and the brown tone connections. Amazing!”
-Tom Wright - Director of Design, Neenah Paper
The Dewey Color Wheel

Now, you instantly know each hue’s impact.
- THE BLACK ARROW: Your Starting Point
- »Aim it at a color and instantly see every hue’s combination.
- »Imagine spinning it around and imagine the usages of this tool.
- RED TYPE: Big Color Decisions
- »Complements, Split Complements, Triad/Triadic
- »All these combinations are automatic in the coordinator.
- GREEN TYPE: Little Color Decisions
- »Tetrad is a distance of 3.
- »Diad is a distance of 2, one hue apart from a color.
- »Analogous (Anl), the adjoining hue
Big vs. Little Color Decisions
- BIG DESIGN DECISIONS
- »Large visual objects, background colors
- »For maximum impact, pick these first in compiling a design.
- »All these combinations are in the ultimate “Color Cheat Sheet” – The Coordinator.
- SMALL COLOR DECISIONS
- »Small visual objects. Weave these into designs when situations dictate.
- »Use color language to increase the impact.
- »These combinations are instantly identified on the Dewey Color Wheel.
When to Use “Little Color Decisions”
- SHOCK- Tetrad
- »Call attention to objects, logos, or products.
- »Create a balancing optical illusion, making a space appear to end.
- SOOTHE- Diad
- »Evoke soothing texture by subliminally creating a middle color.
- »Provide a conservative image. Use shared split-complement for more energy.
- SYNTHESIZE- Analogous
- »Can appear off-color, if used as a “big color decision.”
- »As a “little color decision," fuses depth and texture.
DEWEY COLOR PUZZLE

This fun yet challenging interactive puzzle trains a student’s eye to see subtle differences in each hue and to visualize the entire spectrum. It teaches the order of color spectrum as well. Experiencing how each color hue fits implants a mind-visual that enables students to better utilize basic color theory in this course.
COLOR LANGUAGE
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Décor Industry:

How do you want to feel in a room --calm, reflective, expressive, or conclusive?

Graphics Industry:

What type of image do you want to project -- responsible, comfort-giving, stable/conservative, friendly, problem-solver?

Fashion Industry:
This secure, guilt-free color combination will allow you to worry less and feel more confident. Others will see you as a self-assured person. Using this combination will enhance your social presence.
